The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Approximately 200 companies are members of the association, including many well-known brand names.

Direct Selling Association President Joe Mariano describes in this video how direct sales embodies the American Dream. He discusses how nearly 16 million direct sellers today earn income through their independent businesses that contribute to the U.S. economy.

DSA mission is “To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers.”

Direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location, marketed through independent sales representatives who are sometimes also referred to as consultants, distributors or other titles.

As with any business or industry, direct selling is not without controversy. Some of this controversy arises from legitimate issues and concerns, and some is based on outdated stereotypes or misunderstood (or misrepresented) information. The good news for consumers is that many leading direct selling companies are working to address questions about direct selling honestly, proactively and transparently.